XO, part of Vista, the world’s leading global private aviation group, has been selected for the Condé Nast Traveler 2026 Readers’ Choice Awards. Determined by travelers worldwide, the annual awards survey reflects direct consumer sentiment across airlines, hotels, destinations and travel services.Long regarded as one of the industry’s most influential travel recognitions, the Readers’ Choice Awards celebrate the brands shaping how people experience the world through service, access and the ability to anticipate evolving traveler expectations.Selection reflects the continued trust of XO as one of private aviation’s leading brands, combining transparent pricing, access to a vetted global fleet and secure, instant booking.Youssef Mouallem - Chief Business Officer at Vista,: “We’re honored to be selected for the Condé Nast Traveler Readers’ Choice Awards. Today’s travelers expect private aviation to be more transparent and effortless to navigate. XO was built to simplify that experience — enabling users to search, compare and book flights instantly through a digital-first platform while knowing they’re supported by the global infrastructure and human expertise behind the brand. As demand evolves, we remain focused on delivering the confidence and flexibility travelers need to fly on their own terms.”With more than one million app downloads globally, XO continues to enhance its digital experience, including recent integrations with Apple Pay and Google Pay to enable faster checkout for on demand bookings. Engagement from younger travelers is also increasing, with 49% of first-time flyers booking through XO in 2025 under the age of 45, reflecting growing demand from a more tech-enabled audience that values ease and flexibility.&nbsp;<h3>Real-Time Booking and Verified Aircraft Access</h3>XO is the world's largest private jet marketplace, providing access to hand–selected aircraft across all cabin classes, including light, midsize, and long-range categories. Through the platform, travelers can compare aircraft options, view upfront pricing and confirm private flights instantly — without ownership requirements or long-term commitments.The platform is built around real-time availability and verified aircraft details at the point of booking, guaranteeing that the aircraft selected is the aircraft flown.Membership through XO is designed to deliver increasing value with use, including loyalty credit, priority access to aircraft during peak travel periods and enhanced booking flexibility.&nbsp;<h3>Global Network and Route Activity</h3>With an established presence across the United States and continued expansion throughout Europe, Asia and the Middle East, XO serves a growing base of internationally mobile travelers, supported by 24/7 worldwide flight coordination across time zones.New York–Miami and New York–Los Angeles remain among the most active routes on the platform, while international demand spans key luxury and business destinations, from London-Paris and London–Malaga in Europe, to Dubai–Riyadh and Abu Dhabi–Riyadh in the Middle East and Hong Kong-Tokyo and Singapore-Hong Kong across Asia.&nbsp;<h3>Access Through the Vista Ecosystem</h3>Beyond flight, Members benefit from access to the broader Vista ecosystem, connecting travel with experiences across hospitality, sport, culture and business.As an XO Insider, Members receive curated access to experiences including Formula 1 race weekends — from Miami to Monaco to Singapore — alongside invitation-only events in major international destinations, extending the value of Membership beyond the flight itself.As demand for flexible, globally connected private travel continues to grow, XO remains focused on expanding fleet access, enhancing the digital booking experience and strengthening the global infrastructure and service that continues to distinguish the brand within private aviation.Learn more, <a href="https://www.cntraveler.com/story/vote-readers-choice-awards">https://www.cntraveler.com/story/vote-readers-choice-awards</a>

XO, part of Vista, the world’s leading global private aviation group, has been selected for the Condé Nast Traveler 2026 Readers’ Choice Awards. Determined by travelers worldwide, the annual awards survey reflects direct consumer sentiment across airlines, hotels, destinations and travel services.

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XO, part of Vista, the world’s leading global private aviation group, has been selected for the Condé Nast Traveler 2026 Readers’ Choice Awards. Determined by travelers worldwide, the annual awards survey reflects direct consumer sentiment across airlines, hotels, destinations and travel services.

XO Selected for the Condé Nast Traveler Readers’ Choice Awards

Vista, the world’s leading private aviation group, earlier this week unveiled its new flagship Bombardier Global 8000 to media and key stakeholders through an exclusive tour across Hong Kong and Shanghai. &nbsp;This tour models key flight routes highly relevant in today’s climate as Greater China enters a revolutionizing phase of growth. While Hong Kong continues to anchor its status as the third-ranking financial hub globally and first in Asia Pacific, according to the Global Financial Centres Index <a href="#_ftn1">{1}</a>, Shanghai has ascended sixth place globally and third in Asia Pacific. Since both hubs have consistently ranked among Vista’s top destinations by traffic volume, their exceptional index performances further reinforce both cities as the primary destinations for the tour. &nbsp;Furthermore, this reaffirms Vista’s confidence and long-term commitment to the market, which is underscored by a 32% growth in annual flight traffic from 2024 to 2025 across the Greater China Region and 25% increase across Asia Pacific. &nbsp;<h4>Delivering premium private aviation to Greater China’s rapidly expanding market</h4> &nbsp;As of April 2026, Greater China remains <a href="#_ftn2">{2}</a> with its ultra-high-net-worth (UHNW) population expanding at a remarkable pace. The region is entering a new phase of opportunity, underpinned by a growing emphasis on building deeper, more strategic linkages between major economies - evidenced by the recent high-profile visit from the President of the United States, alongside senior business leaders in key economic sectors including AI, technology, finance and investment, reflecting continued momentum in economic collaboration and cross-border business engagements. &nbsp;Together with the region’s expanding UHNW base, these dynamics point to a rising tide of global business interest, driving an increasing need for connectivity across the region. The impact of these macro trends has already been observed in Vista’s accelerating flight traffic momentum across Greater China in 2025, particularly in the Mainland (+28%) compared to 2024. &nbsp;Flights between Hong Kong and Shanghai have emerged among Vista’s top three routes in the region throughout 2025, closely following Hong Kong and Tokyo round trips. Demand from Hong Kong (+35%) has grown particularly strongly, driven by robust cross-border activity. Cross-continental travel between Asia, Europe and North America has also remained resilient with steady growth in 2025 compared to 2024. In this environment, Vista is confident in continuing to play a key role in connecting global markets, facilitating business opportunities, and supporting long-term economic growth amid increasing international collaboration and global connectivity. &nbsp;This tour represents one of several strategic milestones in advancing the Group’s ambition to deliver a full spectrum of business aviation solutions fit for evolving client needs. In October 2025, Vista officially launched <a href="https://flyxo.com/promotion/china/">XO</a> in Asia, providing efficient and immediate access to real-time pricing for private flights. This timely expansion amplifies the Group’s ability to serve a growing market with VistaJet’s premium subscription-based offerings and XO’s commitment-free marketplace, ensuring clients may fly anytime, anywhere without compromise. &nbsp;Crystal Wong, President — Asia Pacific at Vista: “Today’s ultra-high-net-worth individuals and corporations in China expect more than just access to an aircraft. They seek the very best: the latest innovations, personalized service, and the speed and flexibility to match their demanding lifestyles, This is why regional expansion is central to our strategy. Vista’s ambition is to deliver the ultimate client experience and offer the most comprehensive private aviation solution available anywhere in the world.” &nbsp;The Global 8000 redefines ultra-long-range private travel, positioning itself as the definitive choice for seamless cross-continental journeys. As the fastest and longest-range business jet in its class, it can fly for up to 17 hours nonstop, with an exceptional range of 8,000 nautical miles. The result is quicker journeys, greater global coverage, and more nonstop city-pair possibilities than ever before. &nbsp;As the flagship of a new era, the Global 8000 features the largest four-zone cabin in its class, with flexible configurations designed for both business and leisure. Thoughtfully designed spaces allow Members to relax, recharge, work, or play throughout the flight. Comfort is further elevated by an exceptionally low cabin altitude of approximately 2,900 feet at cruising level, alongside the advanced Pũr Air system with HEPA filtration, delivering cleaner air and unmatched well-being on long-haul journeys. &nbsp;The introduction of Global 8000 follows the Group’s and its commonly controlled entities’ recently announced agreement with Bombardier for 40 firm Challenger 3500 aircraft with 120 additional purchase options, solidifying the special relationship between the two companies. &nbsp;Vista reinforces its position as the most scaled, resilient and future-oriented private aviation group, investing in delivering unmatched availability, consistency and service worldwide. &nbsp;This strategic fleet upgrade reinforces Vista’s position as the world’s leading business aviation company, underpinned by outstanding service and experience. Members enjoy access to more than 2,400 airports across 96% of the world’s countries, supported 24/7 by a global team of 4,000 aviation experts representing over 60 nationalities. &nbsp;With a state-of-the-art fleet and an exceptional service culture, Vista does not simply transport its Members, it elevates the entire journey. Every flight is designed to be seamless, efficient, and safe, ensuring Members arrive refreshed and ready to go. &nbsp;<a href="#_ftnref1">[1]</a>https://www.longfinance.net/media/documents/GFCI_39_Report_2026.03.26_v1.1.pdf <a href="#_ftnref2">[2]</a> https://www.knightfrank.com/research/reports/wealthreport

The Global 8000 being show at a Chinese press event

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Vista Global expands Greater China footprint with 32% annual traffic growth

&nbsp;Vista, the world’s leading global private aviation group, will return to golf’s most prestigious tournament in Augusta, Georgia, with the exclusive and refined Vista House — its signature hospitality for Members and friends.&nbsp;Designed as an intimate clubhouse, Vista House offers VistaJet and XO Members, along with their guests, a place to unwind, connect and experience the tournament in comfort and understated elegance during one of sport’s most iconic weeks. Each evening, the private residence will open for exclusive access, with thoughtfully curated programming that evolves throughout the week — from exceptional dining and live entertainment to discreet commentary and special appearances by some of golf’s most respected figures.&nbsp;Matteo Atti, Chief Marketing Officer at Vista: “Vista House brings together our Members to share their passions — whether golf, travel or luxury lifestyle — in a way that is uniquely Vista. It is both a social hub and an extension of the premium service we deliver in the air, on the ground and around the world.”&nbsp;The week will kick off with an opening night celebration with live music from a Grammy Award-winning country band and an evening of captivating exchanges around the table, to set the tone for the days ahead. As the tournament progresses, guests are invited to an insider conversation on tournament play led by Chad Mumm, Executive Producer of Netflix’s Full Swing. He will be accompanied by multi-talented athlete and sports broadcaster Emma Carpenter of PGA Tour Live, Golf Channel, and Big Ten.&nbsp;Bringing together the full spectrum of its Members’ interests, Vista House offers intimate access beyond the world of golf. Vista will present a selection of newly unveiled high-performance sports cars available for test drives throughout the week. Time at the house will be complemented by Champagne Billecart-Salmon, Arturo Fuente and services from a curated mix of luxury partners. In addition, Members will access the invitation-only Double Eagle Club, where exclusive programming and magnificent hospitality continue beyond the house.&nbsp;Vista’s commitment to excellence is reflected in the caliber of its Member’s community, where the world’s most accomplished athletes, including Jon Rahm, Phil Mickelson and Gary Player, are both Members and VistaJet Brand Ambassadors. Traveling seamlessly to every corner of the world, these icons embody the pursuit of performance, precision and passion. Beyond their achievements on the course, they are fully immersed in the Vista community, joining fellow Members at curated events and experiences — from private gatherings to a round of golf — where meaningful connections are forged through shared passions.&nbsp;Leona Qi, President U.S. at Vista: “Our Members rely on Vista not only to transport them safely and efficiently around the world, but also to support the pursuits that really matter to them, whether business, personal passions or connecting with a global community. Vista is a natural part of their lives, giving them the freedom and confidence to move, engage and achieve wherever their journey takes them, while maintaining the privacy, discretion and service excellence they expect.”&nbsp;The United States remains Vista’s strongest region, home to the largest Member base. Its VistaJet and XO brands enable Members to move seamlessly within the region and across the globe with ease and confidence. Last year, Vista House Augusta welcomed Members and their guests from across the world — from U.S. to Europe and beyond — demonstrating the trust Members place in Vista to deliver secure, personalized and effortless journeys wherever they travel.&nbsp;With more than 2,100 private flights<a href="#_ftn1">[1]</a> in and out of the Augusta area during last year’s tournament week, Vista’s Special Events Unit will be activated to ensure precise and safe operations on the ground. Clients will be greeted by a Vista Quality Ambassador, guaranteeing an end-to-end experience as smooth and personalized as their in-flight service.&nbsp;Looking ahead, Vista will continue to expand its portfolio of luxury lifestyle partnerships and destination-led experiences across its VistaJet and XO brands, offering curated access to sporting, cultural and leisure events around the world, from Formula 1 races to tennis grand slams and beyond.&nbsp;<a href="#_ftnref1">[1]</a> https://sports.yahoo.com/article/map-shows-exodus-private-jets-135427565.html&nbsp;&nbsp;&nbsp;

Vista, the world’s leading global private aviation group, will return to golf’s most prestigious tournament in Augusta, Georgia, with the exclusive and refined Vista House — its signature hospitality for Members and friends.&nbsp;

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Vista House Returns to Augusta, Welcoming XO Members and Their Guests

XO, part of the world’s leading global private aviation group, Vista, today announces greater global access to aircraft and a growing portfolio of curated events and lifestyle experiences for its Members.&nbsp;According to The Knight Frank Wealth Report 2025<a href="#_ftn1">[1]</a>, high-net-worth individuals increasingly prioritize lifestyle experiences and exclusive networks as part of their wealth strategy, underscoring a shift toward curated access and community-based value creation. Membership through XO reflects this shift, positioning private aviation as both a mobility solution and a gateway to a broader ecosystem of access and connection.&nbsp;With an established presence in the United States and continued expansion across Europe, Asia and the Middle East, XO serves a growing base of globally mobile clients seeking seamless digital booking paired with real-world advantages.&nbsp;Matteo Atti, Chief Marketing Officer at Vista: “Today’s global flyers expect more than access to aircraft. They expect transparency, flexibility, and meaningful advantages that extend beyond the journey. They want a seamless ecosystem that anticipates their needs, unlocks exclusive opportunities, and delivers value at every touchpoint — in the air and on the ground."&nbsp;<h3>Membership designed to reward momentum</h3>Membership through XO is designed to deliver increasing value the more Members fly. Frequent engagement unlocks greater benefits, including loyalty credits, priority fleet access during peak travel periods, and enhanced flexibility when booking.&nbsp;As fleet availability grows worldwide, Members benefit from greater aircraft choice and transparency, while confirmed aircraft details and upfront pricing ensure that what is booked is exactly what is flown.&nbsp;<h3>Access beyond the aircraft</h3>Membership extends far beyond flight. As an XO Insider, Members gain curated access to sporting, cultural, and business events that enrich every journey. They also enjoy Vista House hospitality, connecting with XO and VistaJet clients within the broader Vista community.&nbsp;In 2026, Members will have priority access to some of the world’s most sought-after events, including Vista House in Augusta during the most highly anticipated golf tournaments of the year, the Miami and Monaco Grand Prix, and key moments surrounding the summer football championships across North America.&nbsp;<h3>Tailored private aviation for every flyer</h3>Through Membership, clients access the safety and service levels of the Vista ecosystem without long-term commitments, perfectly aligning with the dynamic lifestyles of today’s global travelers. Vista serves a range of travelers: from business leaders to entrepreneurs, private individuals and second-generation wealth, all seeking choice, efficiency and freedom.&nbsp;Vista’s leading brands, VistaJet and XO, provide private aviation solutions for every type of traveler. VistaJet delivers guaranteed, subscription-style global service on its iconic silver and red Vista Members’ fleet, while XO offers flexible, on demand access to one of the world’s largest fleets, with over 2,000 vetted aircraft ranging from light jets for regional travel to large-cabin aircraft for long-haul journeys.&nbsp;Building on its position as the largest private jet marketplace, XO continues to grow its global fleet and deepen luxury and lifestyle partnerships, providing Members with greater choice and flexibility wherever they travel. In 2026, XO will continue expanding its portfolio of luxury lifestyle partnerships and destination-led access, with additional experiences to be announced throughout the year.&nbsp;&nbsp;For the latest, visit FlyXO.com/benefits &nbsp;<a href="#_ftnref1">[1]</a> https://www.knightfrank.com/wealthreport&nbsp;&nbsp;

XO, part of the world’s leading global private aviation group, Vista, today announces greater global access to aircraft and a growing portfolio of curated events and lifestyle experiences for its Members.

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XO, part of the world’s leading global private aviation group, Vista, today announces greater global access to aircraft and a growing portfolio of curated events and lifestyle experiences for its Members.

XO Expands Global Access for Its Members

<h2>Vista America Achieves FAA Diamond Award of Excellence</h2> &nbsp;<h3>The Highest FAA Standard of Recognition for Aviation Maintenance Excellence</h3>&nbsp;Vista America, operating partner for the Vista Members’ fleet, serving VistaJet and XO clients, has been awarded the Federal Aviation Administration's (FAA) Diamond Award of Excellence, the highest FAA distinction for maintenance training in the United States. This recognition reflects the company’s steadfast commitment to safety, technical expertise, and continuous investment in its people and systems.<h4>Significance of the FAA Diamond Award</h4>The Diamond Award of Excellence, bestowed by the United States Department of Transportation's Federal Aviation Administration, recognizes organizations that uphold the highest standards of safety, training, and regulatory compliance. To earn this award, 100% of eligible maintenance technicians must complete a year-long specialized training program. This comprehensive curriculum covers advanced aircraft systems, complex regulations, and critical safety procedures, underscoring Vista America's rigorous approach to aviation maintenance and technician proficiency.This level of commitment directly enhances operational reliability and passenger safety, providing clients with confidence in every aspect of their flight experience. It demonstrates a proactive dedication to exceeding industry benchmarks rather than merely meeting them, reinforcing Vista America's reputation as a trusted leader in the aviation sector and ensuring reliable, safe service on every flight.David Stanley, President of Vista America: “Earning the FAA Diamond Award of Excellence reflects the discipline, expertise, and accountability our technicians bring to every aircraft, every day. I’m incredibly proud of our team for continually raising the standard of what operational excellence looks like in business aviation.”<h4>Building on a Legacy of Safety and Innovation</h4>This latest recognition follows several significant milestones for Vista America. The company recently unveiled an in-house flight simulator at its Columbus, Ohio headquarters, enhancing its training capabilities, and has achieved Triple Crown safety status, a top-tier industry distinction that includes Wyvern Wingman Pro, ARGUS Platinum Elite, and IS-BAO Stage 3.The company has also been at the forefront of implementing Evidence-Based Training (EBT) principles in the United States, mirroring the pioneering efforts of its operating partner, VistaJet Limited, the first business aviation company globally to receive formal approval for EBT. This leadership continues to set benchmarks for safety and training within the aviation industry, consistently upholding the highest standards of operational integrity.

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Vista America Achieves FAA Diamond Award of Excellence

XO, part of Vista, the world’s leading private aviation group, today announces the launch of <a href="http://flyxo.com/membership/xo_corporate">XO Corporate</a>, a new membership tier designed for companies and executives who require seamless, efficient, and flexible travel.Vista's leading brands, VistaJet and XO, tailor private aviation for every type of traveler. VistaJet’s Program subscription offers the consistent level of service you’d expect from aircraft ownership without owning a plane. XO delivers full flexibility with global, on-demand access. For businesses, XO Corporate offers a simple entry point: membership perks, loyalty rewards, and immediate access to more than 2,000 aircraft worldwide, all without committing to a multi-year plan.&nbsp;<h3>Meeting the Demands of Today’s Global Business</h3>Commercial air travel, constrained by delays, layovers, and rigid schedules, can’t keep pace with the urgent demands of modern business, which requires executive teams to travel quickly and efficiently, while traditional private jet brokers might struggle to offer the transparency, speed, and breadth of service required by corporate clients. "The U.S. continues to be the powerhouse driving global business growth, with an increasing number of emerging companies expanding at remarkable speed. Organizations growing in their home market as well as on a global scale need access to private aviation to conduct business face-to-face, close deals, and build teams across the world — without tying up valuable capital in owning a company jet. What might take three days on commercial flights can now be condensed into a single day — you can visit multiple cities and still be home for dinner."&nbsp; LEONA QI, PRESIDENT U.S. AT VISTA &nbsp;<h3>Who XO Corporate is For</h3>XO Corporate is designed for corporations, executives, and teams that require frequent, flexible private air travel. It is especially valuable for fast-growing companies, consulting firms, and investment groups that need to move personnel quickly and efficiently. Members fund their account with a $500,000 deposit, providing the ability to fly multiple team members and replenishing the account as needed. The membership includes executive-focused benefits such as multi-user accounts with simultaneous flight capabilities, priority access to a global fleet, and enhanced loyalty rewards, enabling organizations to manage travel efficiently across multiple destinations.&nbsp;<h3>Competitive Pricing on Key Routes</h3>XO makes it possible to instantly book private aviation’s most in-demand routes worldwide, with pricing guaranteed at the moment of booking. One route particularly attractive for U.S.-based corporate travelers is New York to Los Angeles, which starts at $29,990. Members can also instantly book flights across Europe, Asia, and the Middle East, enabling global mobility without compromise."With XO Corporate, we’re giving executive teams the tools to travel smarter and faster. The membership provides instant access to a global fleet, multi-user accounts, and enhanced loyalty rewards — all designed to scale as their business grows"&nbsp; DAVID LAWRENCE, EXECUTIVE VICE PRESIDENT AT VISTA&nbsp; &nbsp;<h3>Key Benefits for Corporate Travelers</h3><ul><li>Access to thousands of safety-vetted aircraft — choose the right jet for any mission, from turboprops and light jets to midsize, super-mid, large, and ultra-long-range cabins, with priority access to the Vista Members’ fleet.</li><li>Instant booking and real-time pricing — book flights in seconds via the XO app, website, or through a dedicated Aviation Advisor, without waiting days for a quote.</li><li>Multi-user accounts and simultaneous flights — multiple team members can book flights under a single corporate account, with the ability for different individuals to fly on separate aircraft on the same day.</li><li>Guaranteed recovery and departures — ensure seamless travel when urgent or evolving travel needs arise.</li><li>24/7 Client Service — global support from offices in multiple time zones to meet corporate needs.</li><li>No minimum term or long-term agreement — membership never expires and is fully refundable.</li><li>Enhanced loyalty program —up to 4% loyalty credit, plus additional credits based on annual flying. Every flight contributes to rewards, with more flights generating higher benefits.</li></ul>XO Corporate enables executives to move seamlessly across cities, continents, and time zones by providing on-demand access to more than 2,000 aircraft worldwide. With no long-term contracts, blackout dates, or operational restrictions, and real-time transparent pricing through the XO digital marketplace, Members can instantly book flights and scale their travel as their business grows.&nbsp;For more information, please visit <a href="http://flyxo.com/membership/xo_corporate">flyxo.com/membership/xo_corporate</a>

With executive-focused benefits — from multi-user accounts with simultaneous flight capabilities to priority global fleet access and enhanced loyalty rewards

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Vista’s XO Launches a New Corporate Membership to Meet Surging Demand for Flexible Business Travel Solutions

With executive-focused benefits — from multi-user accounts with simultaneous flight capabilities to priority global fleet access and enhanced loyalty rewards

Vista, the world’s leading private aviation group, has unveiled an enhanced version of its global XO Marketplace in the Middle East, introducing deeper technology integration, real-time operator schedules and proprietary pricing algorithms to deliver the most seamless, data-driven private flight booking experience available today.

According to <a href="https://wingx-advance.com/">WingX</a>, <a href="https://vistaglobal.com/">Vista</a> operates more than 9% of all international business jet flights in the Middle East — the largest single market share in a fragmented regional landscape. This leadership reflects Vista’s operational scale and strategic focus on digital transformation through XO, which empowers clients to search, select and confirm aircraft in seconds through one connected marketplace.&nbsp;“The Middle East continues to be one of the fastest-growing private aviation markets globally,” said Mazen Obaid, President — Middle East, Vista. “We are seeing consistent demand from clients who expect a seamless experience that blends the certainty of VistaJet’s global infrastructure with the immediacy and transparency of XO’s on demand technology. These enhancements to XO Marketplace ensure our clients benefit from faster access, smarter pricing and greater control every time they fly.”

Pioneering Digital Evolution in Private Aviation 

XO Marketplace delivers efficient and immediate access to more than 2,000 aircraft globally — from light jets for short regional hops to large-cabin aircraft for long-distance intercontinental travel. The platform’s upgraded capabilities now include direct integration with operator flight schedules and proprietary dynamic pricing, enabling clients to view real-time availability and confirm bookings instantly.&nbsp;As regional travel patterns evolve — particularly between Saudi Arabia, the UAE and key global business hubs — the enhanced XO platform reflects a new era of regional connectivity, giving travelers greater flexibility and transparency than ever before.&nbsp;“The Middle East is a cornerstone of XO’s global ecosystem,” said Youssef Mouallem, Chief Business Officer, Vista. “From Dubai, we are harnessing advanced technology and regional expertise to deliver a truly borderless experience. Whether flying between Riyadh and Dubai or onward to Europe or Asia, XO gives clients instant, informed choices and total confidence in how they travel.”

XO: The Simplest Way to Fly Privately

From its Dubai headquarters, Vista continues to expand its integrated infrastructure, dedicated client teams and tailored membership options across the Middle East. The enhanced XO Marketplace complements VistaJet’s guaranteed global access model, offering clients the best of both worlds: assured reliability and flexible, on demand convenience.&nbsp;Together, they represent Vista’s unique proposition as the most comprehensive, customer-centric private aviation group in the world.

Building on Regional Strength

woman and man stood in front of a private jet, after flying with XO

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Vista, the world’s leading private aviation group, has unveiled an enhanced version of its global XO Marketplace in the Middle East, introducing deeper technology integration, real-time operator schedules and proprietary pricing algorithms to deliver the most seamless, data-driven private flight booking experience available today.

Vista Unveils Enhanced XO Marketplace To Meet Rising Regional Demand For Flexible Private Travel

Vista, the world’s leading private aviation group, announced its 2026 commitment and expansion plans for Asia, along with the outstanding demand for flying solutions through its leading brands VistaJet and XO in the Asia Pacific region during the first half of 2025.

Demand for private flying across Asia Pacific has increased in the first six months of the year, with the company achieving a 26% year-on-year increase in its Program subscription membership in the region. Hong Kong and Singapore remain top destinations in Asia, serving as the main international gateways for North Asia and Southeast Asia respectively, while Kuala Lumpur and Tokyo continue to be popular for both business and leisure travel.&nbsp;&nbsp;“One of the key drivers behind the strong demand is that these cities cater to both business and leisure travel. They are not only major commercial hubs in Asia, but also highly popular tourist destinations,” says Ian Moore, Chief Commercial Officer at Vista. “We are seeing a clear trend among entrepreneurs and senior executives toward ‘bleisure travel’, combining work commitments with vacation time. Particularly with high-net-worth individuals, the line between business and private time is increasingly blurred,as they often travel with family members.”

Building Excellence in Asia’s Evolving Aviation Landscape

XO is a global private aviation network, providing flexible, efficient and immediate access to more than 2,000 aircraft around the world. It secures the right aircraft for every private flight across all cabin classes — from short domestic hops to international, multi-leg itineraries.&nbsp;While North America remains the leading market for the brand, international flights booked with XO surged nearly 40% in 2024. This remarkable growth highlights the increasing demand for transparent, flexible private aviation solutions in both emergingand established markets.&nbsp;“We are seeing increasing demand from clients in Asia who are seeking flexible and instant flight solutions. Through the XO mobile application, Asian clients may book andconfirm their flights with real-time pricing,” shares Crystal Wong, President — Asia Pacific at Vista. “It is the simplest and most flexible way to begin flying privately.”

XO, Vista’s Digital Marketplace Offers Flexible, On Demand Jet Access

VistaJet has been a leader in Asia Pacific’s private aviation market for 17 years. VistaJet solutions replicate the experience of aircraft ownership without the complexities or associated costs, by providing Members guaranteed access to its iconic fleet of silver and red aircraft, ensuring the highest standard of safety and service for seamless global travel, 365 days a year.&nbsp;In the first half of 2025, Program membership grew by 26% year-on-year growth in. Japan set a record as the fastest growing region, achieving a 67% increase, followed by Singapore with a growth of 50%.&nbsp;This exceptional performance is underpinned by strong economic momentum across the Asia Pacific region. Amid shifting geopolitical landscape, Vista recognizes the importance of forging long-lasting relationships both regionally and globally. With Asia’s outward-looking economies and emerging regional superpowers, the region presents acompelling proposition for international collaboration and growth.&nbsp;Corporations increasingly turn to business jets to maximize time savings and enable executives to work efficiently and in privacy while in the air. This is made possible by the ample space and amenities exclusive to business jets, such as Vista’s flagship Global 7500 aircraft.&nbsp;As the largest and longest-range business jet, the Global 7500 offers unbeatable connectivity flying up to 17 hours non-stop. Precision-engineered wings provide an exceptionally smooth ride in the large cabin, with four separate living spaces, including a permanent bedroom, perfectly suited for a business or family dynamic.&nbsp;“With XO now in Asia, our clients enjoy the best of both worlds through Vista's global infrastructure, from on demand flights with instant booking through the XO marketplace to a guaranteed flight solution that replicates an aircraft ownership experience withVistaJet. We deliver seamless travel that combines international reach, domestic flexibility and bespoke lifestyle experiences,” concludes Ian Moore, Chief Commercial Officer of Vista.

VistaJet’s Continued Growth in Asia

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Vista Brings XO To Asia, Strengthening Flying Solutions Amid Continued Demand for VistaJet

VistaJet, the first global private aviation company, and part of the Vista group alongside XO, announces that it is the first foreign operator to offer flights internally within the Kingdom of Saudi Arabia. This exciting announcement is the result of an agreement with the General Authority of Civil Aviation (GACA) to expand VistaJet Ltd’s operations in the Kingdom.&nbsp;This agreement is a commitment to dedicate VistaJet’s services and expertise to facilitate the strategic goals of the Kingdom and its leadership, and to support the objectives of Vision 2030.&nbsp;VistaJet has served the market for more than 15 years — more than any other international operator — and is committed to ensuring it adds true value to the Kingdom.&nbsp;As part of Vista, XO can also help organize your domestic flights within the KSA.&nbsp;<a href="https://flyxo.com/contact/">Contact</a> one of our aviation experts, available 24/7, to learn more.&nbsp;<a href="tel:+971 (0)4 230 8300">+971 (0)4 230 8300</a>&nbsp;

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VistaJet is Now The First Foreign Operator To Fly Within Saudi Arabia

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