Vista, the world’s first and only global private aviation group, is thrilled to announce legendary golfer Gary Player as the newest <a href="https://www.vistajet.com/en-us/">VistaJet</a> Brand Ambassador and Member. Widely regarded as one of the greatest golfers of all time, Player’s remarkable career and enduring commitment to exceptional performance both on and off the course make him a perfect addition to the VistaJet family.Gary Player comments: “With VistaJet, I get a level of service that’s second to none. It’s the peace of mind that comes with knowing I’m in safe hands and the ability to stay connected, whether I’m in my home country of South Africa, in the United States, or halfway across the world.As a Member, I trust VistaJet not only to guarantee my travel but also to ensure my safety and comfort at every step. That level of trust allows me to focus on what matters most, knowing I’m always taken care of.”VistaJet is proud to continue its partnership with other world-best athletes, including Jon Rahm and Phil Mickelson, who, along with Player, embody the company’s commitment to excellence. These Brand Ambassadors not only bridge the world of sports and travel but also foster a vibrant community around the shared passions of Members.The partnership with Player will be showcased in a truly unforgettable way as the iconic Vista House descends on Augusta, Georgia, for the first time. Vista House will serve as an exclusive hub for VistaJet and XO Members, and their guests, to connect, relax and engage during the week’s activities.Leona Qi, President U.S. at Vista: “Sports are increasingly shaping the travel and tourism landscape, with year-round events now attracting global audiences. There’s a strong desire to be there in person — not just to witness the action but to perform, connect and engage in valuable business opportunities.As the world’s best athletes and business leaders trust us to get them where they need to be, we’re proud to facilitate their journeys and ensure they’re ready to perform at their highest level. Partnering with icons like Gary Player, Jon Rahm and Phil Mickelson, and bringing our Vista House to Augusta, demonstrates our ability to connect regions and build a global community, united by a passion for excellence.”Celebrations will kick off with the Vista House Welcome Party, followed by a series of private events, including a round of golf with Gary Player, creating truly unforgettable moments for all guests.Vista House will also host an exclusive sports business dinner with Annika Sörenstam, the world’s most decorated female golfer, providing an intimate environment for Members to engage with fellow leaders in sports, business and entertainment. In collaboration with Sportico, a long-standing partner and the leading authority on sports business, guests can expect a dynamic and engaging program that reflects a shared commitment to connecting sports and business.For those attending the Championship Tournament, Vista’s newly introduced Special Events Unit will be activated to address the increasing demand for complex travel arrangements to one of the year’s most anticipated events. Members flying through VistaJet or XO will be greeted by a Vista Quality Ambassador, ensuring a seamless experience from takeoff to arrival. Significant private jet traffic is expected into the Augusta region, with Vista clients flying in from all corners of the world.Additionally, VistaJet’s recent partnership with Hertz, which benefits Members year-round, will provide premium ground transportation, ensuring that every detail of the journey is managed with care. This collaboration underscores VistaJet’s commitment to delivering world-class service and facilitating seamless connections for Members traveling to the world’s most prestigious events.Looking forward, VistaJet is already planning future immersive experiences for its Members, with events across a range of global sports, including Formula 1 races, tennis grand slams, and more. Vista House will continue to serve as the ultimate hub for exclusive access, personalized service and unforgettable experiences at world-class sporting events.

Vista, the world’s first and only global private aviation group, is thrilled to announce legendary golfer Gary Player as the newest <a href="https://www.vistajet.com/en-us/">VistaJet</a> Brand Ambassador and Member.

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VistaJet Welcomes New Brand Ambassador, Gary Player, 
and Brings Iconic Vista House to Augusta

VistaJet Welcomes New Brand Ambassador, Gary Player,  and Brings Iconic Vista House to Augusta

<h1 style="margin-left:0px;">XO, the private aviation network of the Vista group, announces major advancements in private aircraft booking on its platform.&nbsp;</h1>Responding to the marked trend in client demand, XO has grown access to the number of jets available for instant booking by over 55% year-to-date and continues to grow this number – unlocking instantaneous options to fly between the most in-demand cities, including New York, Los Angeles, Las Vegas, Palm Springs, San Francisco, Dallas, London, and Nice. Clients can choose any type of aircraft, from light jets to midsize, super-midsize, and above.&nbsp;XO has secured its place in aviation history as the first to allow clients to book a private flight, in as little as 10 seconds. This revolutionary solution provides transparent pricing for a vast fleet of business aircraft, transforming what was once a complex and time-consuming process. The feature has proven incredibly successful – recording a 3X conversion rate compared to other digital booking solutions, and even higher when compared to traditional brokerages.&nbsp;&nbsp;Booking a private aircraft traditionally required multi-day coordination across various locations, arranging bespoke aircraft, crew, catering, and ground transportation. Flyers were faced with endless back-and-forth communication and quotes that lacked price guarantees. Removing the complexities of private aviation, XO reduced the process from days to mere seconds and, with over 2.3M downloads of the XO app, it has one of the largest user bases in the world.&nbsp;Its technology lets clients instantly book flights across the Vista Members’ fleet and a growing selection of top-tier operators. The XO alliance network offers access to over 2,100 hand-picked aircraft globally from operators known for their dedication to safety and service excellence.&nbsp;&nbsp;XO has a reputation as one of the safest and most reliable platforms for booking private jets. It is safeguarded daily by mandating all partner operators to rigorous and recurring safety audits, ensuring they meet or exceed regulatory standards<s>,</s> and are recognized with prestigious industry certifications.&nbsp;The XO platform analyzes thousands of daily searches, identifying high-demand routes and making more flights available for instant booking, and at preferred rates. For example, clients can book a Learjet 45XR for a weekend getaway from Los Angeles to Las Vegas in seconds or secure a Gulfstream IV for a board meeting with eight colleagues with ease, transparency, and speed.&nbsp;It’s not just about speed and value - as soon as the request is received, a robust Client Services team handles all flight details and communicates with the client.&nbsp;&nbsp;“Our mission at XO has always been to deliver an unparalleled private aviation experience, and our newly enhanced 10-second booking system does just that. By expanding the alliance fleet and leveraging our pioneering technology, we are simplifying the booking process, adding more flexibility, preferred pricing, and speed than ever before. Whether flying for leisure or business, the XO network is the fastest and most convenient way to fly privately to any destination in the world.”&nbsp;- YOUSSEF MOUALLEM, EXECUTIVE VICE PRESIDENT OF INTERNATIONAL SALES, VISTA&nbsp;Getting to fly through XO is incredibly easy, as all flights can be requested via the <a href="https://flyxo.com/download/">XO app</a> or at <a href="http://www.flyxo.com/">flyxo.com</a>.&nbsp;

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XO Strengthens World's Largest Private Aviation Network and Boosts Instant Booking Options by Over 55%

Transforming Private Aviation with Unmatched Innovation and Service&nbsp;

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Vista: Celebrating Two Decades of Excellence in Private Aviation

XO provides Members flexibility without commitment, all while providing a global network, trip protection, and loyalty credits with every flight.

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Beyond the Deal: Why Chartering a Private Jet Through XO Offers More Than Just Competitive Rates

XO makes summer travel a breeze with access to a fleet of more than 2,400 aircraft.

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High and Mighty

Vista, celebrating 20 years as the world's leading private aviation group, embarks on a first-ever U.S. tour showcasing the performance of its newly dedicated American fleet of Bombardier Global 7500 aircraft.

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Vista Announces U.S. Tour, Showcases Performance of Newly Dedicated Fleet of Bombardier Global 7500s to the Region

The two brands make up synergistic arms of Vista's operation worldwide and offer passengers a variety of choices.

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Private Jets For Hire: Inside VistaJet & XO With President Leona Qi

<ul><li>Through 2023 Vista witnessed record flight hours, a 20% growth in subscription hours and Member base, and enhanced its service offering with an extensive fleet refurbishment;</li><li>17% growth in on-fleet hours globally, double digit growth in all territories — Program membership being the largest driver, with live flight hours up 30% despite a challenging economic backdrop;</li><li>Over 50% of Vista’s flight hours today come from outside of the U.S., emphasizing the global diversity of the Group’s business model and the benefit of its floating fleet;</li><li>Integrations to be completed in Q1/2024; 93 aircraft refurbished throughout 2023 — 50% more than initially planned — bringing the total number of iconic “silver and red” aircraft to 230;</li><li>Only operator to guarantee availability on every continent around the world for Global 7500 Members;</li><li>Concluded investment into global infrastructure and created a network of seven dedicated maintenance hubs across the U.S. and Europe.</li></ul>Vista, the world’s leading global private aviation group, provides a market update and overview into its robust performance for 2023, highlighting continued growth and progress across all areas of the business. Innovating the industry for 20 years through continuous investment in people, technology and infrastructure, the company has continued to expand its global footprint, enhanced its services and achieved record on-fleet flight hours.<h2>ROBUST GROWTH ACROSS ALL GEOGRAPHIES</h2>In 2023, Vista captured more market share in the private aviation sector, now with over 5% of total market share thanks to two decades of strong and consistent performance. In the last year alone, the company has grown its on-fleet hours globally by 17% to 200,000 hours through double-digit growth across all geographies. With an addressable market of over 24,000 business jets there is significantly more scope and opportunity for the Group to capture further market share.Vista has increased its proportion of flight hours coming from Program subscription clients following three years of record momentum of new subscribers, making up around 60% of total on-fleet revenue for the Group. Program clients commit to a 3-year agreement, providing the company with long-term visibility on services required and revenue flow. During the year, the Group operated around 87,000 flights — 18% more YOY and 80% up against pre-pandemic levels— with the numbers expected to keep increasing in 2024.Vista’s global presence continues to rise, with more than 50% of total flight hours coming from outside of the U.S.. In 2023 the company made the decision to expand its service area in Africa with dedicated aircraft to support demand in the region. The company also increased the number of aircraft serving Asia and the Middle East, and extended the offering for its Global 7500 Members, granting guaranteed availability of this game-changing aircraft on every major continent around the world. Vista is the only company that is capable of offering this industry-leading aircraft on a global scale and providing such guarantees.“2023 was another year of successful performance in our business. Despite having to react to deep economic shifts and complex geopolitical uncertainty, we produced double digit growth across all markets — achieved whilst refurbishing and upgrading our fleet ahead of schedule, further improving our service standards and significantly increasing aircraft availability. Today, Vista is a truly global and recognizable brand all around the world thanks to the 20 years in which we have delivered an unmatched service to our clients, and we are well placed to further increase our market share over the next two decades.The trust of our Program Members is driving our steady growth trajectory, with ever more remaining loyal to Vista than ever before. This provides us with consistent, visible, revenue streams and a strong client base. Our long tenure in this industry means we can anticipate and understand what global business leaders want when it comes to global travel.Beyond the impressive commitment from our Members, I am equally proud of our team of 4,400 experts around the world who are fully committed in delivering the best service to our clients.”Thomas Flohr, Founder and Chairman of Vista<h2>FLEET OPTIMIZATION AND REFURBISHMENT &nbsp;</h2>The addressable market of over 24,000 underutilized jets highlights an opportunity to change the inefficiencies of the entire industry. By increasing the utilization rates of each aircraft, the Vista Members’ fleet of over 300 aircraft, is instead optimized to deliver the best service at the best possible rates.After its recent acquisitions, Vista has strategically deployed some of its free cash flow to accelerate the delivery of the most ambitious refurbishment program in business aviation — delivering it at scale and ahead of plan. In 2023, 93 aircraft refurbishments were completed — 50% more than initially planned — meaning more than 230 aircraft now offer the iconic silver and red service and feature the same onboard products customers are used to.In 2023 the Group successfully completed the integration of its recent acquisitions in the U.S. and Europe, to give clients even more access and ensure Vista standards of service across all Group operators. The domestic Members’ fleet in the United States is now operating as Vista America (DBA) and the international fleet as VistaJet.“Strong growth across all regions demonstrates the global diversity of our business which in turn supports resiliency to external market dynamics. Despite a contraction in the global aviation market in 2023, Vista increased its hours flown by 17%, far outpacing the wider sector trend. Through 2023 our focus has been on optimizing across all aspects of the business to drive efficiencies and reinvesting cash generated to uplift our fleet globally. With a CAPEX phase behind us and no near-term debt maturities, we go into 2024 in a position of strength and will focus on maximizing revenues from our existing assets and infrastructure.”Charlotte Colhoun, Group Chief Financial Officer of Vista<h2>INVESTMENT IN GLOBAL INFRASTRUCTURE DRIVING HIGHER QUALITY OF SERVICE</h2>Further steps have been taken to execute the integration strategy by investing into the Group’s global infrastructure, including seven dedicated maintenance hubs across the U.S. and Europe. These facilities will bolster in-house maintenance capabilities, increasing speed, agility, and aircraft delivery levels.During the year, the VistaJet Wellness program was launched, the only service of its kind in the industry, allowing clients to continue living well on the ground and in the air. Vista has also worked with more partners to create memorable experiences through its flights across the world and has refined onboard services from heightened Wi-Fi to extended private dining benchmarks globally.<h2>CONTINUED INVESTMENT IN VISTA’S PEOPLE</h2>To uphold its consistently high level of service on every flight, Vista is continuing its investment in the best people. In 2023, the Group developed an in-house management of maintenance, pilot and cabin training, and flying services, giving the company even greater control over safety, quality and availability of the fleet and crew. To strengthen the sector’s future and support upcoming industry generations, Vista also introduced its pilot mentored program with the Atlantic Flight Training Academy. As part of the integrations, all cabin training for Vista colleagues from acquired companies is also complete. They join a global team of over 4,400 colleagues who are ready to assist customers on every flight.

Through 2023 Vista witnessed record flight hours, a 20% growth in subscription hours and Member base, and enhanced its service offering with an extensive fleet refurbishment.

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Through 2023 Vista witnessed record flight hours, a 20% growth in subscription hours and Member base, and enhanced its service offering with an extensive fleet refurbishment.

Vista Marks 20 Years of Success with Strong 2023 Performance

Vista saw the number of Global 7500 flight hours in the US increase 76 per cent during 2023, and this strategic move reflects demand from those seeking guaranteed availability on this advanced aircraft.

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Due to high demand, Vista has brought the Bombardier Global 7500 to the US under Vista America.

Vista America welcomes dedicated Global 7500s to the US

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